About Us


IdeaData Vision and Focus - Driving the Evolution of NetFlow/Flow-Based Network Analysis

Since 1995 IdeaData has been a leader in supplying network analytics solutions for the Enterprise and ISP/Telco marketplace.

Even before NetFlow was introduced IdeaData was working with Cisco customers to help them gain detailed visibility into their network traffic.

IdeaData leveraged its core competencies in software/database development and networking to pioneer a software application to extract "usage" information from Cisco routers using rudimentary Cisco IOS capabilities.

When NetFlow was introduced in 1996, IdeaData already had an advanced understanding of the power and value that this technology could deliver to the network management arena. The vision that networks would rapidly move from "connectivity" to "complexity" and network traffic levels would explode was clear to the development team at IdeaData.

A major development project was launched to design a purpose built NetFlow Analysis solution, NetFlow Auditor, that would scale to collect, store and report on NetFlow data streams at the rates of up to 1 million flows/second, an industry benchmark.

Today NetFlow Auditor (built on a patent pending technology, Digitoll) delivers the most advanced and scalable NetFlow/Flow-based Analysis solution in the industry, with additional solutions about to be launched.


Best of Breed Leadership and Global Expansion

In 2007 IdeaData was recognized by Cisco Systems as having deployed one of the largest NetFlow Analysis solutions in the world with 1.3 million users across 2600 locations. IdeaData was invited to join the Cisco Technology Development Program and to showcase NetFlow Auditor at Networkers 2007, Cisco's premier technology event.

This industry recognition and the growing demand for our best of breed solution has lead us to quickly expand our growth worldwide outside of our Corporate Headquarters in Sydney, Australia establishing Regional Headquarters in North America and EMEA.

Our growing sales, technical and management team has joined us from industry leading companies including Cisco Systems, Juniper Networks, Network General, and Expand Networks.

IdeaData's team of specialists have experience in deploying over 1000 NetFlow Analysis solutions in organizations of all sizes including over 50 Fortune 1000 companies and some of the largest ISP/Telco's in the world.


Awards & Recognition

IdeaData has been recognized by winning multiple awards for Security and Business Intelligence at the World Congress of IT.

Recognized by Cisco as a Technology Developer Partner and a Finalist at the Consensus Software Awards, DigiToll software used in some of the largest networks in the world, and continues to lead the way in providing total network visibility through our world class flow-based network management solutions.


Cisco - Technology Developer Partner

Cisco TDPRecognizing our expertise in NetFlow analytics and NetFlow trending. IdeaData was today welcomed as a Cisco Technology Developer Partner for NetFlow Auditor (powered by DigiToll.)



WCIT - World Congress of IT

wcit awardWinner - Security Solutions
DigiToll software was recognized for it's unrivalled granularity and its ability to track & trace network traffic over the long-term. The World congress of IT was held in Adelaide.



WCIT - World Congress of IT

wcit awardWinner - Business Software Solutions
DigiToll software was recognized for it's unrivalled ability to manage network traffic in the enterprise environment network traffic over the long-term. The World congress of IT was held in Adelaide.



CommsWorld - Telecommunications Software Vendor of the Year Awards

commsworld awardDigiToll was a finalist in the Commsworld Awards for our unique ability to bring flow management solutions to the telecom industry. This ability is realized through DET who are using NetFlow Auditor Telco Edition to manage 1.3 million users and 2600 sites.



iAwards - Australian Information Industry Awards

aiia awardDigiToll Software was a finalist in the AIIA iAwards for the category of privacy, recognizing our industry leading software DigiToll NetFlow Auditor for its ability to enhance privacy of computer records by actively monitoring access to IT systems.